The Style Network, Comcast
Art Direction, Design, UI/UX
Early on in the design process for MyStyle, I was informed that I would *not* be meeting Manolo Blahnik, and he would *not* be able to review my sketches. Swallowing my disappointment, we set to work constructing a new responsive site architecture with plenty opportunities for content consumption and discovery.
The entire experience was meant be as fluid as possible, driven by visuals and meant to integrate tightly with on-air Style Network content.
To accomplish this, we created a series of modular content components which could be leveraged anywhere and at any size, and dropped them into a continuous horizontal environment.
This cursory view, paired with a Live Streaming element meant the brand could provide a meaningful second-screen experience without limiting access to deeper, long form content.