Comex USA / Sherwin Williams
- Product Database
- Responsive Design
- Store Locator
Art Direction, Design, UI/UX
I’ve got eight websites Bob. Eight. That means, when I want to make a change, I have to do it eight times.
Yes, Comex had a bit of a problem. Several brands, each meant to exist alongside the others, but providing regional support to their primary markets. This meant that while the brands had some regionally specific product offerings, the rest of the sites generally had similar information. The issue was, things were changing with Comex. They needed to streamline their digital presence but maintain accessibility to all brands and regional products. And, this had to be able to be managed by a minimal amount of staff.
The current sites were also mostly flat HTML, managed with a mix of legacy ASP and Adobe GoLive template files (if you listen very closely, you can hear a web admin sobbing into a bowl of Ramen™).
We designed and built a web architecture which centralized all content that needed to be shared among the brands dramatically reducing administrative overhead (no more making a single change eight times), but also allowed for custom content specific to any brand, should it be needed.